Building AI agents, integrating prompt frameworks across organizations, and designing workflow automations that save more than 40% of time for repetitive tasks.
From VBA macros to templatized data extraction processes, I am energized by the potential for automation and scale.
ChatGPT
Claude
Python
VBAs
Supermetrics
Excel
PROJECT HIGHLIGHT
Internal A/B Analysis Macro
Designed and shipped a Claude-built VBA macro that takes raw test exports and produces clean readouts in one click — saving the analyst team multiple hours per test.
RESULTS
- Cut analysis time per test by ~75%
- Adopted by every analyst on the team
- Template now reused across 3+ client engagements
From design systems to low-fidelity wireframes, I work with developers, marketing leaders, and designers to create revenue-driving experiences, all delivered in Figma.
Figma
Adobe Photoshop
Adobe Illustrator
PROJECT HIGHLIGHT
Online Scheduling Redesign
Led UI/UX research and high-fidelity prototype for a scheduling experience launched to 1M+ users. Mapped the funnel, ran competitive research, and partnered with engineering through build.
RESULTS
- Launched to 1M+ end-users
- Reduced step count from 6 to 4 in the booking flow
- Lifted scheduled-appointment conversion in early read
Site analytics, full-funnel analysis, and tagging implementations.
Adobe Analytics
GA4
Adobe Launch
Google Tag Manager
SQL
PROJECT HIGHLIGHT
Full-Funnel Performance Diagnosis
Built a persona-segmented site performance analysis for a healthcare client, surfacing where the funnel was leaking by user intent and device.
RESULTS
- Identified 3 high-impact optimization opportunities
- Reshaped the quarterly CRO roadmap based on findings
- Stakeholders presented results to their C-suite
A/B and MVT design, hypothesis writing, and clean post-test analysis. Conversion lifts you can defend in a readout.
VWO
Monetate
Adobe Target
Optimizely
PROJECT HIGHLIGHT
Retail Conversion Lift Program
Stood up an end-to-end testing program for a multi-brand retail client — hypothesis design, build coordination, post-test analysis, and readouts the C-suite trusts.
RESULTS
- Currently running [X] tests per quarter
- [X]% average conversion lift on shipped variants
- Defended every result through executive review
Dynamic, intuitive, and responsive business dashboards, designed for the C-suite user; I help measure customer behavior, identify behavioral patterns, and inform business decisions.
Google Data Studio
Tableau
Supermetrics
Adobe Analytics
PROJECT HIGHLIGHT
C-Suite Marketing Dashboard
Built an executive-grade dashboard that connects paid spend, on-site behavior, and revenue into one view — designed for skim-and-decide, not deep-dive analysis.
RESULTS
- Replaced 3 separate weekly reports
- Used in monthly C-suite reviews
- Standardized across 2+ client engagements
Edit, color-grade, and finish video content for web and social — from quick-cut promos to long-form. I run the full pipeline: shoot, edit, thumbnail design, and upload.
DaVinci Resolve
CapCut
OBS
Audacity
Photoshop
PROJECT HIGHLIGHT
Personal Content Pipeline
Built and run a complete personal content pipeline — from raw clip ingestion through color grade, audio cleanup, thumbnail design, and platform-specific export.
RESULTS
- [X]+ videos produced and shipped
- Standardized template cuts edit time roughly in half
- Thumbnail click-through consistently above platform avg
