Filter by the skillset you care about. Each card is a real engagement — strategy, build, readout.
Led UI/UX research and high-fidelity prototype design for an online scheduling experience launched to 1M+ users.
AI-built VBA script that automated A/B test analysis workflows, saving the team hours per readout.
Designed and deployed AI agents that streamline client onboarding from intake form to first readout in under a week.
Ongoing A/B and MVT testing program for a national healthcare brand — hypothesis design, build, post-test analysis.
CRO strategy for a multi-brand retail client — funnel diagnosis, test prioritization, and readouts the C-suite trusts.
Partnered with engineering to build custom tag implementations across retail and healthcare clients.
Deep-dive site performance analyses surfacing persona-level insights that reshape the optimization roadmap.
Responsive executive dashboard measuring full-funnel behavior across channels — built for decision-makers, not analysts.
A categorized library of funnel research and competitive benchmarks the team still references today.
Brand refresh for the Illinois Sports Consulting Agency — logo, social templates, and event collateral.
High-fidelity Figma prototype of a centralized educational app for academic tracking and course registration.
Internal training deck that drove team adoption of AI and no-code tools across the organization.
Analyzed COVID-19 data to identify healthcare trends and inform patient financial forecasting.
A repeatable shoot-edit-thumbnail-publish pipeline for personal content — color graded in Resolve, audio cleaned in Audacity, thumbnails designed in Photoshop.
Templated thumbnail system that compresses thumbnail design from 30 minutes to under five while keeping a consistent visual identity.
No projects in this skillset yet — but they're coming.
