
Caleb Berry
Expertise: Digital Experience Optimization
E-mail: [email protected]
Location: Chicago, IL
About
I am a passionate graduate from the University of Illinois, where I graduated with a B.S. in Information Systems, with a focus on BI, database design, and data science.
During my time at Illinois, I lead and executed diverse projects involving an alpha database schema in SQL, machine learning with scikit-learn, and additional analytical projects across Tableau, Python, and Microsoft Visio.
I am highly passionate about process improvement and data-driven decisions to enhance digital offerings and optimization initiatives.
Current Occupation:
I am an analyst at Ovative Group, part of the Digital Experience Optimization team. As an analyst, I manage and curate CRO roadmaps, enhance analysis processes to accelerate data cleaning, and construct data-driven wireframes that enhance user journies.